The Spanish Béisbol Network (SBN) is a multi-layered sports marketing and media company for Latino-focused baseball content. Currently, SBN is the exclusive Spanish-language radio broadcaster of the Boston Red Sox, Philadelphia Phillies, Washington Nationals, Oakland Athletics, Texas Rangers, Los Angeles Angels of Anaheim, and the Caribbean World Series. In addition, SBN has an affiliate alliance with the New York Yankees as well as supports other MLB teams in their Hispanic sales initiatives. SBN now reaches over 22 million Hispanics with its roster of MLB team markets. SBN provides live broadcasts of home and away games through a network of radio partnerships. Plus, SBN provides the Game day audio for mlb.com and Spanish language game day audio for mlb.com and XM Radio, and SAP-TV in some markets. A goal of SBN’s is to reach the growing, loyal Hispanic fan base, providing them with rich baseball content through the broadcasts and its website, www.beisbol.net. For corporate partners and community sponsors, SBN provides a marketing platform for connecting to the Latino consumers, serving as a turnkey sports marketing agency for the execution of integrated experiential and retail promotions, events, grassroots programs and PR initiatives.
SBN was founded in 2001 by Bill Kulik. President of SBN, Kulik also serves as the on-air talent on occasion in Philly and Boston where loyal fans have nicknamed Kulik “El Gringo Malo” and “The Professor” due to his assertive commentary style. In 2011, Dean Lewin joined the SBN team as Director Of Sales & Marketing as well as IT Manager. For more information about SBN business and profile of the principals, please see the SBN Profile presentation. Or call Dean directly at (732) 300-1826.
